What is Craving?

Craving in the context of addiction refers to an intense desire or urge to use a particular substance, despite knowing the negative consequences. Craving is a hallmark of addiction and is considered a key component of the cycle of addiction. It is a subjective experience that can be physical, emotional, or psychological in nature.

Craving is often triggered by environmental cues or stimuli that are associated with substance use, such as sights, smells, or thoughts. It can also be triggered by stress, anxiety, or other negative emotions. The experience of craving can be powerful and overwhelming, making it difficult for individuals to resist the urge to use the substance and contributing to the maintenance of an addiction.

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